Stop buying Sadaf immediately!
Hold the line against normalization!
Businesses & their customers must unite against dangerous zionist products!
Six Reasons to Boycott Sadaf
Incentivized Trade to Promote Normalization:
The State Department’s USAID office lists Sadaf as a viable trade partner in the Arab world. Sadaf exchanges goods from Qualified Industrial Zones (QIZs), which were formed by the United States to promote economic normalization
Sadaf Supports Settler Colonialism:
Sadaf has expressed support for “israel” and participated in events that directly benefit the “israeli” occupation forces.
Sadaf Does Direct Business with “israel:”
Sadaf transacts with settlers as a registered business in the colony. It collaborates with zionist agricultural collectives, merchants, processing centers, and shipment logistic company, Zim.
Sadaf coopts & appropriates indigenous culture:
Sadaf appropriates regional cuisine and exploits our food culture for profit, using Arabic names and script while forging “Israeli” recipes. They normalize their zionist presence on our shelves by appearing familiar.
Sadaf is funded by zionist banks:
Sadaf is a client of Israel Discount Bank, which services businesses within “israel”. This bank was created shortly after al-Nakba to support settlers and their industries.
Sadaf Got Caught Using Harmful Ingredients:
Sadaf has used harmful ingredients in the spices our community unfortunately consumes. In 2017, Sadaf was found to have violated Proposition 65, “The Safe Drinking Water and Toxic Enforcement Act of 1986 in California, where it is based.
Food and Cultural Appropriation
How Sadaf Disguises Itself as Arab?
Common in stores that carry “Middle Eastern” groceries, Sadaf is a “Mizrahi” (مستعربين) operation that shrouds itself in our food and culture. Mizrahim forge a false indigenous identity as a “Middle eastern heritage” to promote such things as “israeli” falafel or hummus.
Sadaf (owned by Soofer Inc.) steal Arab culture and deceive us into thinking it is a brand for us through its packaging, choice of product lines, and selling in Arab groceries.
Sadaf takes advantage of its proximity to Arab culture and identity, then culturally appropriates our ingredients and recipes — they are not part of our community.
Blog and News
How the newly-invented ‘Mizrahi’ identity harms Arabs and the region
For Sadaf, the invented Mizrahi identity is a vehicle to coopt our culture, infiltrate our diaspora for profit, and support “israel” and imperialism.
- Taking Back our Language from “Liberal zionists”Tune into this space — where we will unpack “Liberal zionsim”, a phenomenon that tries to make settler-colonialism more palatable and digestible in a world obsessed with optics at the expense of harsh realities that the oppressed must endure. More soon — stay tuned.
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A Campaign by USPCN
Who we are
We’re a group of Palestinian and Arab grassroots activists who believe our money shouldn’t fund our own dispossession. We feel responsible towards our community against the theft of our ingredients and manipulation of our community to purchase goods from zionists who are bankrolling the occupation over our peoples’ lives—all without our knowledge and consent.
Boycott Sadaf 